This is what Animal Charity Evaluators say

Animal Equality achieves significant successes with very small amounts of money; in particular, they have conducted undercover investigations for a fraction of the cost of some other organizations. They have a strong understanding of success and failure and are continually setting goals to improve their performance and increase their impact. As Animal Equality has expanded internationally, they’ve hired local advocates with strong cultural knowledge and contacts in each country.”

Photo: Santirat Praeknokkaew /

Rated Platinum Level by GuideStar

Animal Equality is a Platinum Level participant on GuideStar. GuideStar is the world’s largest source of information on nonprofit organizations. GuideStar provides in-depth non-profit organization profiles in order to promote more informed philanthropy. GuideStar provides information that advances transparency, enables users to make better decisions, and encourages charitable giving.


Animal Equality has consistently been rated as one of the world’s most effective animal protection charities. Our campaigns are designed to ensure your generous donations reduce the most suffering possible.

Animal Equality is a data-driven organization that values the generosity of our donors.

As a part of our commitment to transparency and efficacy, we regularly measure the impact of our programs and report on our progress.

Monitoring progress

Animal Equality regularly monitors over 50 key performance indicators, including:

  • Our performance across social media
  • Media reach of our campaigns and investigations
  • Efficacy of our unique outreach programs

Photo: Mind and I /

At Animal Equality, we rely on the generous support of our donors to achieve our mission to eliminate cruelty to farmed animals. We simply cannot do our work without your partnership. We deeply value and hold sacred the trust that our donors place in us to carry out our programs as effectively as possible. We are committed to the principles of accountability and transparency and being the greatest stewards of your financial support.

Sharon Nunez

President, Animal Equality