ANNUAL 2023 IMPACT REPORT
Together, we helped over 34 million animals in 2023. Explore our impact report to discover how you are changing the world for them.
YOU PROMOTED DELICIOUS, PLANT‑BASED EATING
Animal Equality’s investigations uncover the “why” behind helping animals, while Love Veg—our unique, flagship plant‑based program—offers the crucial “how.” We integrate plant‑based messaging into all our communications and enthusiastically guide our supporters to the Love Veg website. Your support spreads this message, helping animals with each meal!
VISITS TO THE LOVE VEG WEBSITE
LOVE VEG RECIPE BOOK DOWNLOADS
ESTIMATED VIEWS OF LOVE VEG IN THE MEDIA
LOVE VEG SUBSCRIBERS
You’ve empowered people all around the world to reduce or eliminate their meat, milk, and egg consumption. By sharing new Love Veg recipe books—including “Replace Eggs and Save Hens” in Mexico, “My First Vegan Recipes” in Brazil, “Veganizing Traditions” in Spain, “Recipes for Your Plant‑Based Journey” in the UK and in the U.S., and “Recipes for a Vegan Easter” in Italy—you raised awareness for farmed animals through plant‑based foods.
Influencers in India even joined us, inviting viewers to participate in Love Veg’s 21‑Day Plant‑Powered Challenge.
Your support also enabled us to conduct eight workshops on plant‑based nutrition at universities in Mexico, all while introducing iAnimal at prominent events and festivals in Italy, Germany, the U.S., Spain, and Mexico. Through this immersive virtual reality experience, individuals were confronted with the truth of factory farming. Some even declared, “I’m vegan now!”
YOU IMPROVED THE LIFE OF COUNTLESS CHICKENS
In 2022, Italy passed our groundbreaking bill prohibiting the killing of male chicks in the egg industry. In 2023, the government published a decree to implement this ban, promoting egg-sexing technology and enforcing a complete halt to maceration-based killing. This move aims to spare 34 to 36 million chickens annually, and it’s all thanks to you and over 110,000 supporters who joined the campaign against this cruel practice.
Simultaneously, Animal Equality complaints prompted the European Commission to evaluate whether the breeding of “fast-growing” chickens violates European law. Your advocacy urged the European Parliament to confront this issue for the first time! We’re committed to halting this harmful practice that hinders chickens’ movement, blood flow, and breathing through unnatural and rapid growth.
Additionally, you played a crucial role in the Open Wing Alliance campaign targeting LIDL supermarkets to join the European Chicken Commitment. While the campaign is still underway, you have significantly supported our outreach, resulting in convincing La Sirena and DIA Supermercados in Spain to adopt the European Chicken Commitment. These victories are monumental, potentially changing the lives of 16 million chickens annually!
MILLIONS OF HENS CAN SPREAD THEIR WINGS BECAUSE OF YOU
Along with the Open Wing Alliance (OWA), you sent numerous emails and social media messages to Viking Cruises and Jollibee, the fastest-growing restaurant chain in Asia. This led to their commitment to cease using eggs from caged hens. Harnessing the impact of your actions, we engaged in negotiations with supermarkets like Supernosso in Brazil, and HiperDino in Spain, as well as renowned hotels such as Westin and Four Seasons in India, Atlantica in Brazil, and several other companies worldwide. The outcome? A total of 16 new companies pledged to ban the use of cages in their egg supply chain. Through these commitments, you will spare over 7 million hens annually from a life behind bars!
YOU TOOK ACTION FOR PIGS
Your support was pivotal in urging Denny’s to honor their commitment to eliminating gestation crates. We presented your message to Denny’s headquarters, along with 53,000 others, complemented by mobile billboards and a display in Times Square.
Simultaneously, in Germany, fellow Animal Protectors rallied at the Brandenburg Gate. They urged Aldi supermarkets to cease the use of cages for mother pigs and hens in their U.S. supply chain, aligning with their practices in Germany.
While the campaigns against Denny’s and Aldi are progressing, your advocacy has been instrumental in influencing Sprouts Farmer’s Market, Jack in the Box, Conagra, and other companies to commit to eliminating gestation crates. Thanks to your voice, over 25,000 mother pigs will be spared from confinement in cages barely larger than their bodies!
YOU ADVOCATED TO END CRUEL FORCE‑FEEDING FOR GEESE AND DUCKS
You played a crucial role in our global fight against the force‑feeding of ducks and geese for foie gras. We are progressing toward foie gras sales bans in Portland, OR, Vancouver, WA, Ann Arbor, MI, and Rhode Island.
Your impact also resonated in Germany, where 58,000 signatures urged the government to end forced fattening in the European foie gras industry.
Simultaneously, dedicated volunteers and activists like yourself gathered in London for an Animal Equality event. They used placards and video screens, revealing foie gras production to the public. Inside Parliament, our efforts sparked a debate on foie gras sales and importation. Members of Parliament echoed the public sentiment, advocating for the ban. Notable figures like Miriam Margolyes, Diane Morgan, Dame Twiggy Lawson, Alesha Dixon, and Dr. Amir Khan endorsed an open letter to the UK’s Prime Minister supporting the import ban. Your contribution made this campaign so impactful that it earned front-page coverage in The Times!
YOU FOUGHT TO END FACTORY FARMING
Putting the law on the side of animals
The Supreme Court upheld California’s Prop 12—despite industry opposition—securing improved living conditions for animals. In a victory that followed 13 years of relentless advocacy by Animal Equality and supporters like you, New Jersey passed a landmark law ending extreme confinement for pregnant pigs and veal calves. You’ve also joined us in fighting against the EATS Act, which could undermine vital animal protection laws like Proposition 12.
Your advocacy reached beyond borders, influencing legislation in Mexico. Here, we introduced animal protection bills in six new states. Thanks to you, we also presented a groundbreaking bill to include animals in the Constitution and thus enact the first Animal Welfare Law in Mexico. Additionally, your support was pivotal in advancing the Sustainable Food Law, which encourages the adoption of plant‑based foods.
Your global impact extended to Brazil, where you aimed to stop the dangerous Self‑Control Law, and backed our recently-introduced bill to ban cages for all farmed animals in the country by 2030.
Abroad, you advocated for robust legislation that would align with the European Commission’s commitment to end cages for animals.
Collaborating with fellow European animal welfare groups, and always in the spirit of union within the movement, we presented yours and over 309,000 signatures through the #EUforAnimals campaign. You urged for the appointment of an EU Commissioner for Animal Welfare, prioritizing animals in European policy making.
Holding animal abusers accountable
In the U.S., we are pursuing legal action against several entities involved in farmed animal abuse. Among them are Plainville Farms and Wilson Farm Meats. These private criminal complaints serve a dual purpose: bringing animal abuse to justice and raising public awareness about cruelty to farmed animals.
Bringing animals’ voices to the streets
Furthermore, you led the Animal Rights Day protests across Italy, Spain, Mexico, and Brazil. We showcased posters of animals, and industry instruments used to mutilate and abuse them. You told the media, the industry, and the general public that you won’t stop until every animal is respected and protected!
YOU GAVE COWS A VOICE
Responding to Central Lechera Asturiana’s “I drink milk” campaign, Animal Equality released a video revealing standard dairy practices’ impact on cow and calf suffering in Spain. This video invited supporters like you to join the plant‑based movement. We launched a parallel campaign, urging the government to halt subsidies to the Spanish dairy sector and support plant‑based options instead.
In the U.S., we teamed up with committed activist and actress Richa Moorjani to reveal an investigation into India’s dairy industry, promoting impactful, plant‑based choices.
YOU SPOKE UP FOR FISH
Thanks to your support, Animal Equality’s investigation into Scotland’s fish farming industry was showcased on the BBC’s Countryfile program. This exposed the distressing mortality rates of salmon on Scottish farms, where one in four fish perishes before reaching the slaughterhouse. Your backing enabled us to launch a petition urging consumers to boycott salmon products and the government to halt industry expansion. In addition, we’re actively fighting against the proposed establishment of a massive salmon farming facility in the UK.
FUELING MEDIA ATTENTION FOR ANIMALS
Seeing your work reflected by far-reaching media is a testimony to the power of investigations and campaigns for animals.
ESTIMATED MEDIA VIEWS
The following news organizations have featured Animal Equality’s work:
YOU CAN HELP ANIMALS
We need your support more than ever to continue fighting against the animal agriculture industry and change the world for farmed animals.
Please join us in making 2024 another historic year for them!